Greg Hoffman

Greg builds brands that move people. Across a career in marketing, design, and creative leadership, his work has been grounded in the belief that enduring brands create emotional as well as functional value in people’s lives.

Greg spent 27 years at Nike, rising to Chief Marketing Officer and holding leadership roles across marketing, advertising, design, and innovation. During a pivotal period in the company’s history, he helped bring those disciplines together into a more powerful expression and experience of the Nike brand, shaping its global voice through breakthrough product launches and defining moments in sport and culture. His influence on modern brand-building has earned recognition, including Fast Company’s Most Creative People in Business, Business Insider’s 50 Most Innovative CMOs, and Ad Age’s Power Players.

He is the bestselling author of Emotion by Design: Creative Leadership Lessons from a Life at Nike, published in 14 languages. Today, through Modern Arena, Greg advises global companies, startups, and nonprofits on brand, growth, and building cultures in which creativity and innovation can thrive. His work has included engagements with companies such as Apple, Google, Netflix, LEGO, and Target. He is co-founder of Beyond Your Limits, a platform helping athletes define their voices and build influence beyond competition.

Greg teaches branding and marketing in the University of Oregon’s Sports Product Management master’s program and serves on the board of trustees of the Minneapolis College of Art and Design. His work continues to explore how brands can evolve and grow without losing sight of who they are.